A global executive network that includes over 250 thousand business leaders required a new tool to introduce specific business insights about upcoming events and financial market changes for its clients in a sophisticated yet easy-to-use system.
The primary challenge was gathering and reconciling a diverse array of information from multiple sources into a unified portal with advanced notification and reminder capabilities. The client also required a dynamic dashboard to display detailed analytics on future conferences and summits, including ROI projections and event-specific KPIs.
Sprinterra’s team collaborated closely with our client’s tech crew to deal with the primary challenge of creating a robust system capable of handling data backup, transformation, and manipulation from multiple sources while delivering insightful visualizations for clients and the internal team.
Data Connector: The initial phase focused on establishing data connectors to integrate data from Salesforce, Eloqua, Oracle, and other third party tools. Leveraging Java technologies and utilizing REST APIs, the team developed connectors that efficiently retrieved data and stored it in an AWS S3 bucket.The team implemented multiple business-rule-based filters to handle several hundred thousand data records efficiently, enhancing data transition and integrity.
Data Warehouse (DWH): Following the connectors’ setup, the next step involved developing a DWH to: Secure backup of critical data stored externally, Support complex query execution on large data volumes, Prepare data views for effective visualization in subsequent reporting tools. AWS Redshift was chosen for its robust data-handling capabilities.
Custom Reporting Tool: With clean, optimized data, the next step was developing a custom reporting tool. While considering commercial tools like Power BI and Tableau, the team opted for a custom portal to optimize data queries and create tailored visualizations. This solution eliminated licensing fees, reduced long-term costs, and enhanced the client’s operational independence.
Data Governance and Data Normalization: Post-development, the client business team focused on data governance to ensure consistency across departments. Previously, varied formats caused significant data inconsistency. To address this, they created data transformation rules to normalize data and gradually implemented standardized collection processes.
Sprinterra’s comprehensive solution streamlined internal processes and became integral to the client’s product offering, enhancing their portfolio. The collaborative effort between Sprinterra and the client’s teams ensured a solution that was functional and scalable, paving the way for future enhancements and adaptations.
The newly created web-based system features an elegantly designed, intuitive interface and a comprehensive dashboard for visualizing sales and marketing reports. This system not only supports multi-level security and differentiated user access but also enhances user engagement through its sophisticated analytical capabilities.
Improved Decision-Making: Leveraging advanced data analytics enabled better forecasting and strategic planning for events.
Enhanced User Experience: The intuitive and interactive platform has significantly improved user satisfaction and retention.
Business Growth: The enhanced analytics capabilities attracted a broader client base by offering deeper insights and more precise event planning.
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